What makes an advertisement successful?
In most cases, it is the marketing message behind the product and the intended audience for that product.
Your copy (the text or content on your ad) has to be compelling and attractive to your prospect to make them want to take the next step.
But that raises the million dollar question…
How do you deliver the right message to the right audience to get them to take the right action?
Well that’s where copywriting comes into the marketing equation.
The 3 Stages Of Any Copywriting Project
If we were to try to summarize the entire scope of a copywriting project, it has to be these 3 stages.
It’s what makes a copywriter different from your typical technical writer or academic scholar.
The role of any advertising copywriter is to create your “salesman in words.”
Whether it’s your website pages, brochure, profile or mailer, the way you structure your words and content has to help you grow your business.
And that means more leads and more sales.
But What Is Copywriting Exactly?
It is the process of researching your ideal prospects to write promotional marketing advertisement and turn them into your customers.
And in the business to business world, your promotional materials should fit into each stage of the business buying cycle.
As you can see, copywriting is a marketing process.
A quality copywriting service includes suggestions and advice to help you achieve your marketing goals.
It’s not just about writing some description about your business or product but about making your copy sell for you.
And The 2 Things Copywriting Is Not…
The first mistake most people make when they hear the word copywriting is they confuse it with copyright registration.
And who can blame them when the 2 words sound the same.
But just to clarify, copyright involves things like patent, trademark, intellectual property and a whole lot suing. (We’re kidding, please consult your lawyer for more information)
Whereas for us, we’re concern about advertising and results.
So what is the second mistake people make?
They confuse it with content marketing.
Both are used in the same context, adding to the confusion.
To help you understand a little better, content marketing refers to the act of creating web content which includes, blog articles, videos, presentation slides and much more.
Thanks to the rise in internet marketing, both activities have started coming together and many people mistook them to be the same.
To simplify the process, think of content marketing as the traffic generation strategy and copywriting as the sales activity.
A good marketing plan should have both components for a successful lead generation to new customer acquisition.
But first, you’ll need to understand a little more about…
How Copywriting Can Help Your Business Grow
Truthfully, the amount of information about the different types of copywriting, the stages and the strategies are far too much to discuss on just one page.
We’ve broken them down into 7 key components of copywriting.
Follow the link below to read more about each area as you understand how an effective copywriting service can help your business achieve the marketing results you want.
- Where to get sales leads for your business
- How to develop your target audience profile
- The single most important strategy – Direct Response Copywriting
- Sales Letter – Long vs Short
- Are you using these persuasive words in your copy
- Who else needs these tips on their sales letter design
- 3 copywriting techniques that make customers say Yes
Bonus: Free Sales Letter Templates For You To Swipe And Use