Creating ad copies and other promotional materials for businesses requires a blend of sales and factual writing.
The manager making the buying decision is a person who has emotional needs, which is the essentials of any good sales writing. Yet a business has to make decisions based on facts and figures.
Which leads us to B2B copywriting…
The Secret Behind Writing Successful Copies to Business Directors
It’s not about fluff or pumped-up words, but about writing specific sales copy or advertisement to persuade both the human and business side of the decision maker.
Selling to your business customers is not the same as selling to any consumer on the street. I’m sure you know that, having sold your product or service to your existing list of clients.
It’s all part of your lead generation and nurturing process.
A business buying decision doesn’t take place overnight. And there are usually a few decision makers involved.
As a B2B copywriter, our role is to help your marketing copies persuade all the relevant parties.
It could be the marketing manager, the finance director, the sales team or more.
But that’s not all…
We have to consider the various stages of the business sales cycle your customers are in.
3 Common Issues Businesses Face Hiring Writers
While getting content out fast is important, producing relevant content is even more important for your business.
Many businesses run into these 3 common issues when they choose to hire cheap or inexperienced writers.
1. Lack Your Business Message
When you give a writer the full liberty to write an article for your business without any specific instructions, you risk getting copies that are not related to your business.
This is why we bring our clients through a fact-finding process to uncover your business strengths and the desired message your copy should bring across to your customers.
2. Targeting The Wrong Audience
There’s probably nothing worst than investing in a copy to sell to finance managers and getting a copy written for HR managers.
Understanding who your target audience are is a critical part of the copywriting research process. We work together with our clients to identify who their prospective customers are, their pain points and which stage of the buying cycle they’re at to create a more compelling offer.
3. Don’t Leave Your Readers Hanging
How should you end each of your marketing material? Visit our website for more information? Call us for a trial? Or do nothing?
It depends on what your campaign objective is. But the bottom line is, you should be leading your readers to take an action by the time they’re done reading your ad, unless your goal is to increase brand awareness.
Again the secret to deciding on the right call-to-action lies in which stage of the buying cycle they’re at and which is the next stage you should be leading them towards.
For that, you’ll need…
B2B Copywriting Services
To bring out your business message when you’re selling to other businesses.
Business Profile (Company)
A marketing document that highlights the key members of your company, your services and your strengths in a professional manner.
Show don’t tell. Using a case study to highlight how your solutions helped your customer solve their problems.
Direct Mail Packages
A traditional but effective tool for sending a targeted letter to request for a trial, demo, sale or lead generation.
Whether it’s an ebook, white paper, checklist or infographic, you need a well written premium content to offer to your prospects.
Need Help Planning Your Business Marketing Strategy?
Spend 45 mins with us to review your current lead generation approach and identify the areas that can be improved to get a better conversion rate.
Simply schedule with us your appointment right here.